Fredric Joseph ?Rik? Cordero was born and raised in Queens, New York and is known for applying unusual, non-traditional shooting methods in his work. He was nominated for Video Director Of The Year at the 2009 BET Awards and was the recipient of the Best Film Award for his feature film, ?Inside A Change? which made its world premiere at the 2009 HBO New York International Latino Film Festival. In 2010, Cordero was seen in Sprite?s print and television ads for their ?Spark? campaign. The ads feat...
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