A highly regarded writer and arranger of music for commercials. He co-founded Elias Associates in 1980; it later became Elias Arts.Elias is considered one of the world's most successful composers in the advertising field and helped usher electronic and rock music into advertising, bringing an end to the domination of the jingle and establishing an extraordinarily high standard for commercial scoring. He co-created the famous "Moon Landing" score in 1983 for the launch of MTV, the first sound mar...
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