José Alejandro Lora Serna, better known by his stage name Alex Lora, is a Mexican musician and composer. He has been the frontman of the Mexican rock band El Tri for over 40 years. In 2006, Hispanic music website batanga.com characterized Lora as legendary, noting that among his honors and awards he has been named a Distinguished Pueblan Citizen in his home city and has been given the Keys to the city in Miami, as well as having a day and a statue in Guadalajara.
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