Jake Riviera is a music business entrepreneur best known for his management of such performers as Elvis Costello and Nick Lowe and as co-founder of pioneering British indie label Stiff Records.
Riviera was in school bands and local groups in north-west London in the 60s, and became road manager of pub-rock act Chilli Willi and the Red Hot Peppers in the early 70s.
Assuming the role of manager, he engineered a street-level marketing campaign on behalf of the hard-gigging group by working with the...
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